Privacy Policy
Your privacy is important to us. This policy explains how we handle your information.
Effective Date: January 1, 2026
Introduction
The Elm Group ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.
Please read this Privacy Policy carefully. By using our services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information You Provide
We collect information you voluntarily provide, including:
- Contact Information: Name, email address, phone number, mailing address
- Property Preferences: Search criteria, saved listings, property inquiries
- Communications: Messages you send us via email, forms, or phone
Information Collected Automatically
When you use our website, we may automatically collect:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages viewed, time spent on site, links clicked
- Cookies and Tracking: We use cookies and similar technologies to improve your experience
How We Use Your Information
We use collected information to:
- Provide real estate services and respond to your inquiries
- Send property listings, market updates, and relevant information
- Schedule property showings and consultations
- Send SMS messages related to your inquiries and appointments (with your consent)
- Improve our website and services based on usage patterns
- Comply with legal obligations
SMS Communications
If you provide your phone number and consent to receive SMS messages:
- We will send you messages related to property inquiries, showing appointments, and transaction updates
- Message frequency varies based on your activity and preferences
- Message and data rates may apply
- You can opt out at any time by replying STOP to any message
- For help, reply HELP or contact us at information@realelmgroup.com
How We Share Your Information
We do not sell your personal information. We may share information with:
- Service Providers: Third parties who perform services on our behalf (website hosting, email services, analytics)
- Real Estate Partners: With your consent, we may share information with partners necessary to facilitate real estate transactions
- Legal Requirements: When required by law, subpoena, or legal process
- With Your Consent: When you explicitly authorize sharing
Data Security
We implement appropriate technical and organizational measures to protect your personal information, including encryption of data in transit and access controls. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
Data Retention
We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will delete or anonymize it.
Your Rights and Choices
Depending on your location, you may have the right to:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of marketing communications and SMS messages
To exercise these rights, contact us at information@realelmgroup.com.
California Residents
Under the California Consumer Privacy Act (CCPA), California residents have additional rights regarding their personal information. We do not sell personal information as defined by the CCPA.
Cookies
We use cookies to:
- Remember your preferences
- Understand how you use our website
- Improve our services
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.
Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Effective Date." Your continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at: